Fairwear 2010 was the largest Fairtrade fashion show the UK has ever seen. Taking place in the stunning surroundings of Bristol Cathedral, ethical designers showcased their latest ranges. Lorna Tweed and Ellen Dowell took to the front row to report for hello eco living.


The highlight of the show was a collection by Leafric Designs, founded by sisters Sashana and Melissa Miller. The bold and striking designs were presented by models strutting down the runway in a bizarre ostrich style walk (which made us chuckle). This edgy fairtrade couture stood out from the rest of the Fairwear show where the majority of the collections did little to break down the ethical clothing stereotypes of dowdy cotton garments.

Cotton Candy brought some fun to the night with their bright and breezy range. They used head turning coloured tights to set off the old faithful little black dress and bows and beads to sweeten up basic t’s and shirts.

People Tree showed off their new pieces created with the help of Emma Watson. The best word to describe this range is prepy, the Jack Will’s of the Fair Trade fashion world.

Fairtrade fashion is definitely going places and with the face of Burberry turning green, who knows who we’ll welcome to the fair-trade fashion arena next year?

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