Did you know that only only 4% of cotton used to make new clothes is sustainable? It also takes a massive 20,000 litres of water to produce just 1kg. With an ever growing fashion industry, the impact on our environment is worrying.

Aside from cottons, synthetic garments that line the High Street are derived from oil, depleting our current resources. There are also some more hidden ways that non sustainable fashion can negatively impact the environment, from the chemicals used to make clothes getting into the eco system and harming wildlife, to high carbon emissions when shipping clothing from manufacturing countries to retailing countries. This can even be an ethical issue, with plenty of concern surrounding the working conditions and pay for those involved in High Street clothing manufacturing.

If you’ve considered transforming your wardrobe into one which is more eco friendly, you’ll know the information is overwhelming. Some people even assume that the only way to go about it is to start remodelling old plastic bags into shorts, or to even go the whole way and adopt naturism! But sustainable, eco fashion is versatile, and can be adapted to suit your budget, lifestyle, and personal fashion tastes.

While it is true that there has been an increase in sustainable fashion retailers manufacturing and selling lovely, sustainable garments, these can be pricey. And after all, the best kind of eco living is one which is also frugal. With this considered, a gander around your local charity shops can open up a whole new world to you. You’ll probably be surprised at the amount of pre loved high street brands that end up there.

If this isn’t to your taste, upcycling is a fantastic way to customise either your current clothes, or clothes bought from a charity shop. You don’t even have to be a dab hand at sewing – sticking a few sparkly gems on a plain top is a great way to jazz up a second hand outfit without breaking the bank.

Importantly, eco fashion extends to the disposing of clothes. If you don’t donate or pass them on to someone else, many retailers will take your old textiles. H&M, for example, offers you a voucher for every bag of textiles you take to them!

With the possibilities of adapting your lifestyle to incorporate eco fashion seemingly being endless, it’s hard to think of a reason not to give it a go. Plus, everyone’s a winner – the environment, wildlife, and you.


People Tree are one of the UK’s leading sustainable and Fair Trade fashion brands, and when they have a sample sale you don’t want to miss out!

If you live in London, or can travel there (sustainably, of course), then pop along to one of their three events where you can snap up a bargain on ethical clothing for both men and women! Dresses, skirts and tops start at £15, accessories start at £5 and hand knitted jumpers start at £30.

Half of the proceeds from this Sample Sale go to the People Tree Foundation!



  • Thursday 7th, 6pm–9pm
  • Friday 8th, 5pm–8pm
  • Saturday 9th, 10.30am-4pm (sample sale AND pop up shop!)


People Tree Offices, 5 Huguenot Place, 17a Heneage Street, London E1 5LN

*Saturday’s sample sale is being held at Riverford at The Duke of Cambridge, 30 St Peters Street, Islington, London N1 8JT as part of a special World Fair Trade Day event.




Situated in Clerkenwell, in the St John’s Square area, just a five-minute walk from Farringdon Underground Station, the Zetter hotel first opened its doors to the public in 2004.

The brainchild of eco-conscious restaurateurs Michael Benyan and Mark Sainsbury, this boutique hotel was originally a 19th century five-storey warehouse known locally as the Zetter Building. Keen to turn it into a destination for those looking for a hotel with style, comfort and personality, Mark and Michael revolutionised the building, making use of energy-saving technology and eco-friendly materials where possible.

With less than five weeks to go until the launch of Norman Jay’s brand new festival – Good Times In The Park, now is as good a time as any to bag your tickets and secure your spot in what promises to be the biggest and best Good Times party ever held.

Taking place over Saturday 13th and Sunday 14th September 2014 at Wormwood Scrubs Park in London, this will be the first time that Norman Jay’s Good Times Sound System will have appeared outside the Notting Hill Carnival, where it has been a staple, for the first time in it’s 30-year history.