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With a continually growing population comes a growing demand for food, putting extra pressure on the food system to supply for the needs of the people. Traditional agricultural methods require huge amounts of land, space and energy, resources which are limited. Along with this, soil depletion is a concern for the sustainability of these methods. As a result, food prices are increasing which is becoming problematic for families and their ability to purchase healthy and fresh food. Another concern is where our food comes from. Food miles are the measurement of how far foods have travelled from producer to consumer; supermarket foods can travel from all over the world to reach our shelves, which produces harmful emissions. 

July 2010 will see the birth of a new EU wide organic logo. A logo that is easily recognisable across the continent that identifies as well as promotes organic produce.

Organic farming made easy to recognise
Organic farming made easy to recognise

The logo will be the creation of a successful EU student who entered a design competition launched by the European Commission’s Directorate-General for Agriculture and Rural Development. The new logo will be obligatory for all pre-packaged organic products coming form the 27 member states and meet the labelling standards.

“Through this online vote, the European Commission wants to ensure that the new logo appeals to as many people as possible. At the same time, this open selection process contributes to the bigger objective of making people aware of the importance of the organic farming sector,” said Mariann Fischer Boel, Commissioner for Agriculture and Rural Development.

The new logo was brief to represent the EU both inside and outside its borders. It should be easy to remember and to associate with the EU and organic farming without using any words or letters.

A total of 3,422 future designers submitted their innovative proposals. After the competition closed, an internationally renowned jury took the competition to the next stage by selecting the final three logos.

You can have your say in which logo we see later in the year by casting you vote here.